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2018 ARCSI Speaker Showcase & Schedule at a Glance





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 Monday, October 29, 2018


First Time Attendee Orientation

RJ Patel

8:30 a.m. - 9:15 a.m. |  Room C140



Opening Speaker: Complacency Kills

David Goggins

9:30 am - 10:30 am |  Room C Ballrooms



Concurrent Sessions


To Cloud or Not to Cloud—What’s Your Strategy for Cloud Migration?
Royce and Tamara Ard, My Amazing Maid
10:45 a.m. - 11:30 a.m. |  Room C144


Free Publicity? Yes—And It Could Happen for You
Jeff Crilley, Real News PR
10:45 a.m. - 11:30 a.m. |  Room C140


Customer Obession… The Starting Point
Dirk Beveridge
10:45 a.m. - 11:30 a.m. |  Room C148


Lunch and Learn: State of the Industry

Representative from each Member Class 
11:45 a.m. - 1:00 p.m. |  Room C Ballrooms


Building a Brand form the Inside Out
Linda Rutherford, Southwest Senior Vice President and Chief Communications Officer
1:15 p.m. - 2:00 p.m. |  Room C140


Eat A Frog For Breakfast! Time Management for Busy People
Gail Alfosin
1:15 p.m. - 2:00 p.m. |  Room C141


Define Your Brand, Differentiate Your Value Proposition sponsored by Essendant
Dirk Beveridge
1:15 p.m. - 2:00 p.m. | Room C148


Hiring Best Practices: How to Find the Needle in the Haystack
Liz Trotter, Moderator, American Maid Cleaning, LLC; Oscar Patron, Beyond Expectations LLC. Household Service Professionals and Joe Walsh, Green Clean Maine
2:15 p.m. - 3:00 p.m. |  Room C140


Systemizing Your Training Program
Debbie Sardone, The Maid Coach
2:15 p.m. - 3:00 p.m. |  Room C144


A Bad Attitude Is Like a Flat Tire—You Can’t Get Far Without Changing It
Matt Booth
2:15 p.m. - 3:00 p.m. |  Room C141


Three Pillars to Address the WIIFM sponsored by Essendant
Dirk Beveridge
2:15 p.m. - 3:00 p.m. |  Room C148


Tech Talk—Leverage the Right Technology and Platforms for Your Brands
Thomas Stewart, Castle Keepers
3:15 p.m.- 4:00 p.m. |  Room C140


Maintaining Today’s Surfaces: Are We the Solution or the Problem?
Bruce Vance, Town & Country
3:15 p.m.- 4:00 p.m. |  Room C144


Chalk Out Your Career Path
Gail Alfosin
3:15 p.m.- 4:00 p.m. |  Room C141


Get Noticed! No-Nonsense Advice to Standing Out
Neen James
3:15 p.m.- 4:00 p.m. 


ISSA Charities Party for a Purpose
(Requires a separate registration and fee)
4:00 - 7:00 p.m.
Topgolf Dallas


Team ISSA Welcome Reception
Hosted by ARCSI, IEHA, and ISSA Canada
7:30 p.m. - 10:30 p.m.
Fairmont Dallas


Tuesday, October 30, 2018


ISSA General Meeting
8:45 a.m. - 9:45 a.m.


Attention Pays: How to Drive Profitability, Productivity and Accountability
Neen James
8:30 a.m. - 9:15 a.m. |  Room C140


A Digital Marketing and Video Strategy That Works for You
Levi Sauerbrei, The Nerd Butler
9:30 a.m. - 10:30 a.m. |  Room C140


Talent Retention Should Be Your Top Priority 
Martha Woodward, Quality Driven
9:30 a.m. - 10:30 a.m. |  Room C144

Change, Choice and Champions
Sharon Tinberg, Rags to Riches - Successmaideasy
10:45 a.m. - 11:45 a.m. | Room C144


The Joys and Pains of Yelp and Google
Liz Trotter, American Maid Cleaning, LLC
10:45 a.m. - 11:45 a.m. |  Room C140


Evening Roundtables
7:30 - 10:30 p.m.
Fairmont Dallas



Wednesday, October 31, 2018


Igniting the Compound Effect: How to Jumpstart Your Income, Your Life, and Your Success

Darren Hardy
9 - 10 a.m. | Keynote


Think Big and Unlock Your Business’ Potential
Alonzo Adams, Busy Bee
10:15 a.m. - 11:15 a.m. |Room C140



Why You Need HIPOs on Your Management Team
Jean Hanson, The Janitorial Store and Sharon Cowan, CBSE, Cleaning Business Consulting Group
10:15 a.m. - 11:15 a.m. |Room C144


State of the Residential Cleaning Industry
RJ Patel, PCT, Moderator; Tom Stewart, Castle Keepers, Dave Wooder, Pure and Simple, and Debbie Sardone, Buckets & Bows
3:30 p.m. - 4:15 p.m. | Education Theater


ARCSI, A Dvision of ISSA Awards Presentation
Ernie Hartong
4:25 p.m. - 5:00 p.m. | Education Theater


Backlot Bash
5:30 - 7:30 p.m. | Omni Restaurant Row


Thursday, November 1, 2018


A Fireside Chat with George W. Bush
George W. Bush
9 - 10 a.m. | Keynote


Residential Cleaning Companies: Stages of Growth
Derek Christian, Cleaning Business Builders, Moderator, Katie Lambert, Queen Clean Denver, Marlo Kanipe, Deserved Comfort House Cleaning, and Susan Stocker, Susan's Green Cleaning
10:30 - 11:30 a.m. | Room C140


Friday, November 2, 2018


House Cleaning Technician (HCT) Training& Certification 
Bruce Vance
8:30 a.m. - 5:00 p.m. | Fairmont Dallas


Saturday, November 3, 2018


House Cleaning Technician (HCT) Training & Certification
Bruce Vance
8:30 a.m. - 5:00 p.m. |Fairmont Dallas

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