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FREE 3-Day Website Challenge Starts March 21

Posted By Katie Pearse, Monday, March 7, 2016

As customers, we worry our house cleaners will judge our fingerprinted glass, carelessly bang the vacuum into our baseboards, accidentally leave the door open (bye bye Mr. Whiskers!), snoop through our stuff and agree with each other than we are terrible housewives who lack even the most basic cleaning skills and should be completely ashamed of ourselves.

On top of that, we have to deal with the discomfort and stress of prepping and paying.


Wasn't this whole “house cleaner” thing supposed to EASE our anxieties…?

In order to take the leap and try out your cleaning service, she needs to feel instant trust and acceptance with you and your people.

Yet maid service website after website shows her nothing personal, let alone intimate. There's no photo of the owner, the site has no personality, no style, no manifesto, no story. Why would she trust a nameless, faceless website - is this just a scam? Her fears mount and she’s about to GIVE UP… *hits the back button and clicks on the next search result*

Then WOW! Who is THIS?

She’s landed on a website with friendly faces (real people not just stock photos). She clicks over to the “About” page and sees a smiling professional-looking person – the owner of this company. She or he looks like someone she could have a cappuccino with – or maybe even a glass of wine.

She skims a little more – they use eco-friendly cleaning products, send the same cleaners every time, let their clients pay by credit card AND she can book online?! Whoa… now THESE people are speaking her language.

So she clicks on the “book appointment” button and is taken to a simple booking form next to a photo of a happy family that reminds her of her and her family – little Yorkie, twin boys, super handsome husband…

Instantly it clicks in her heart.

“THIS COULD BE ME! THIS COULD BE US! I could be this peaceful, loving and happy. I can picture it now: freshly made beds, gleaming floors, the scent of fresh lemons… WHEN CAN YOU COME!?!?”

She rushes to her purse, gleefully grabs her credit card, and excitedly types in her info.

She books, she pays, she enthusiastically commands Siri to remind her she’s got a house cleaning appointment next Monday morning (as IF she’d forget!). She likes you on Facebook and is instantly immersed in your world, even if only for a few moments.

She leans back. She smiles. “I've got this. I’ve got our lives under control.” She breathes a sigh of relief. You are now her dream come true.

She texts her 10 closest female friends (complete with emoticons) and tell them how excited she is! “I’ll let you know how it goes!”

She thinks, “Everything’s about to be different! I can’t wait to come home on Monday to a sparkling house. I deserve this. I will pre-order dinner for that night from Whole Foods because I am NOT creating a mess in our kitchen that night. Better grab a complementary bottle of wine to accompany the meal. This is going to be SO FANTASTIC.”

Want to learn how to add personality to your website? Want all those visitors to actually BOOK an appointment? Join my FREE 5-day challenge. It starts March 21 and I'll show you exactly how to infuse your sparkling style into your website and social media. 

Because people who like you, know you, trust you, GET YOU? They turn into paying customers.

Join me! The party starts March 21.

Get on the Guest List at

Tags:  branding your business  marketing  new website  web site 

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