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Oops — I Need to Change My Title!

Posted By Erin L. Lasch CAE, Thursday, October 11, 2018

By Sharon Tinberg


I have spent the past three years working in 38 residential cleaning service offices for 5-10 days (#39 will be Dallas in September) across the USA and Canada helping owners implement the C.O.R.E. system of cleaning at their companies. I conclude the week of massive change by presenting a small speech at a full staff meeting entitled “Change, Choice and Champions.” It has been very well received and become quite popular so I thought I would just do an expanded version at the ISSA Show on Tuesday, October 30.


I want to alert you that my title has changed a bit since I submitted the idea to the Show Committee last year. What I am realizing is that, at the show, I am speaking to owners, and possibly managers, not cleaners. My audience has changed and, therefore, so must my title and theme. From an owners perspective the easiest way to handle change is to make the choice not to change. This is a luxury an employee does not have.


Changes don’t just happen. Someone makes a conscious choice to make a change and then choreographs and implements those changes. A proactive owner will be sure the choice is theirs and not that of a disgruntled employee. Before a change can be implemented, however, an owner needs to choose what needs to be changed and how that is going to happen. Then the employee gets to choose how they are going to react to what the owner has chosen to implement. Owners are the sole possessor of the choice privilege which is the catalyst to change. Therefore, when I speak to entrepreneurs my title must be “Choice, Change and Champions.”


The world is so complex and over stimulated that Internet sources estimate an adult makes about 35,000 remotely conscious decisions each day (in contrast a child makes about 3,000). In fact, we make 226.7 decisions each day on just food alone according to researchers at Cornell University. The average working adult makes about 12 decisions before 9 am. I would say if you are a residential cleaning service owner you could perhaps reach 1/3 of your days 35K decisions by 9 a.m.! Whether to fire or not to fire that employee who
made the decision to not come to work today, whether to dump the client who just canceled her service for today for the 4th time in the last 6 visits or just threaten her with a no show fee which will result in her threatening to cancel the service which will result in another decision to make. It’s part of our natural human behavior to make conscious and subconscious decisions on a daily basis. So why is it so hard to do and how can you make more rapid and correct decisions? Choices really are the key to your survival in this
business. Wise choices with defined direction will allow you to do less but accomplish more.


I do hope that you will make the decision to attend the ISSA Show in Dallas (October 29 – November 1) where you will be overwhelmed by a plethora of decisions. Your eyes will be opened to opportunities that will support your business growth that you never even knew existed. Make the right choices; orchestrate the implementation of the necessary changes and you will find yourself living the life of a champion. If you’d like some hints on making the right choices and successful implementation, I’ll see you on Tuesday at 10:45
a.m. for “Choice, Change and Champions!”


About Sharon Tinberg
Sharon Tinberg is a field operations expert in the residential cleaning industry and has spent the majority of the past few years coaching in the office and client’s homes of residential cleaning services in the US and Canada. She is an entertaining speaker who always leaves you with an easily implemented idea to take back to your cleaners. Want some pre-show help? Watch this YouTube video with the Ards from Amazing Maids on implementing a new systematized process for cleaning:

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