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June 1, 2012: The Residential Cleaning Connection
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From the President

Daron Pres

Are you on the fence about going to the ARCSI Cleaning Convention in Chicago October 16-19, 2012? From my personal experience and many others that I have talked to, it is an event that we would never think of missing. I came to the realization many years ago that the cost associated with attending an ARCSI event is an investment in me and my company.

As I thought about it more I asked, who benefits the most from my attending convention? The answer, my clients! By attending and learning from the educational sessions presented at convention, the personal connections with other owners/members, and vendors my clients benefit. How? Because as a result, I am able to provide a leading and cutting edge residential cleaning company that is professional, financially stable, delivers exceptional quality, with very little employee turnover due to providing and nurturing a pleasant work environment. All of which I accredit to making the investment in ARCSI events and implementing changes at home from what I learned.

As you can see, everyone benefits when we invest in ourselves and our companies. What I am trying to convey is that we as owners can get caught up in our day to day operations but if we don't educate ourselves and grow our knowledge we risk limiting ourselves, our employees, our businesses and our clients. When your nose is to the grindstone (as the old saying goes) you have to allow yourself to come up for air and refresh.

You owe it to yourself your family and everyone else involved in your business. October 16-19, 2012 in Chicago is your time!


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Tom Brokaw to Address ARCSI Convention Attendees
Legendary American news icon Tom Brokaw will draw on a rich career in network news as he addresses attendees at the 2012 ARCSI Cleaning Convention and ISSA Interclean on Thursday, Oct. 18.

After 21 years as anchor and managing editor of NBC Nightly News, Brokaw stepped down December 1, 2004. He continues to be a special correspondent for NBC News, producing and reporting on long-form documentaries, as well as providing expertise during election coverage and breaking news events.

His insight, ability, and integrity have earned him a dozen Emmys and two Peabody and duPont awards for his journalistic achievements. In 2003, NBC Nightly News was honored with the prestigious Edward R. Murrow Award for Best Newscast, representing the program's fourth consecutive win in this category.

Don't miss this opportunity to hear Brokaw speak. Register now for the 2012 ARCSI Cleaning Convention.

Do you love ARCSI? Do you love talking to people? ARCSI is looking for a group of volunteers to head up our member outreach efforts. As part of the integral Member Retention Committee, you'll be contacting new members as well as those we've not heard from for a while to say hello and ask how ARCSI can help them.

Time commitment is 1-2 hours per month. If you are interested, contact Chris Zimmer at chris@arcsi.org or 614-547-0887.

Thank you to Sam Francescon, Greg Macchia, Alison Palmer, Shirley Perlinsky, Renee Rawcliffe and Dee Strickland, who have already volunteered!


Congratulations to Our Video Contest Winners:
The Absolutely Clean Team in Marion, IA
ARCSI WHY FINAL.wmvEntries to our first annual Cleaning Convention Video Contest came in fast and furious in the 11th hour! There were excellent submissions from Becki Cronin, Samantha Snider and Liz Trotter.

After reviewing and discussing all entries, the judges named the entry from the team at Absolutely Clean in Marion, IA the winner, landing submitter Julie Morris a free registration to the 2012 ARCSI Cleaning Convention.

Runners up Becki Cronin, Samantha Snider and Liz Trotter will all receive a 50% discount on one convention registration for their efforts, too!

Castle Keepers of Charleston SC: Chemical-Free Cleaning:
More Than a Buzz Phrase
by Allen P. Rathey, President, InstructionLink/JanTrain, Inc.

Chemical-free cleaning for Castle Keepers of Charleston, SC - a leading professional home cleaning service - is not just a buzz phrase, but a deeply held belief founded on concern for its customers and workers. It?s also a compelling way for Castle Keepers to provide cleaner, safer and greener outcomes for the vast community they serve in Charleston and surrounding areas.

"We specialize in Cleaning to Protect and Enhance Health," notes Tom Stewart, principal of Castle Keepers. "We provide free home consultations to ensure we meet the needs of the householder and create a detailed worksheet for our cleaning teams including chemical-free equipment specifications."

Standard practice is the use of TANCS -equipped Ladybug steam vapor units from Advanced Vapor Technologies with attachments that enable cleaning multiple surfaces using only tap water and low moisture (6%) steam.

"The TANCS steam vapor system is one of several key scientifically-vetted chemical-free interventions we use to ensure high quality cleaning and disinfection without the use of harmful chemistries. We clean an average of four homes a day with one Ladybug, and under constant daily use it has proven its durability and value to us by reliably eliminating the need for traditional petro-chemicals while enhancing home hygiene."

It has also helped to make the Castle Keepers' service unique.

"The Ladybug has helped us to successfully differentiate our service. The cleaning process, discipline and cleaning regimen we have developed using the Ladybug is not easily duplicated by others in our market," said Stewart. "We have invested in moving beyond cleaning for appearance to cleaning to improve the health of our clients and cleaning technicians, and improving the hygiene of our clients' homes and we are known for this accomplishment."

With more and more Americans being health-conscious and sensitive to environmental chemicals, the Ladybug has also helped Castle Keepers attract new clients they wouldn't attract otherwise.

"There are a number of strong markets for us, including pet owners, people with respiratory problems, and concerned parents, not to mention the general consumer who is becoming more aware of how a clean home can affect their health, who will pick a cleaning service that is cleaning for health, even if their rates are occasionally slightly higher than other services," adds Stewart.

Castle Keepers took three months to train its staff of 23 teams in the proper use of the chemical-free equipment, and the result is that properly trained employees clean just as fast or faster than before, homes stay cleaner longer as validated by ATP and/or other measurements, and subsequent cleans in bathrooms and kitchens are faster largely due to initial removal - using the TANCS technology - of stubborn biofilms and mold.

Stewart also knows Castle Keepers' Cleaning Technicians or workers appreciate not being constantly exposed to cleaning chemicals, and that they have greater self-esteem because their knowledge and skillset differentiates them from the traditional stereotype. "Our Cleaning Technicians know they are on the leading edge of cleaning for health using the Ladybug," concludes Stewart.


President Alonzo Adams and Stacie McMillian of Clean & SimpleDaron PresLiz Trotter, American MaidIn conjunction with the ISE House Cleaning Technician Certification Program in Seattle June 22 - 23, 2012, ARCSI is holding a Regional Meeting, complete with lunch and learning. The event will take place at the ISE headquarters hotel, Staybridge Inn - Mukilteo at 9600 Harbour Pl. in Mukilteo,Washington.

Join us for our ARCSI Regional Networking Luncheon on Thursday, June 21 at noon PST for an ARCSI Regional meeting hosted by ARCSI member Stacie McMillan of Clean & Simple Cleaning. ARCSI Board President Daron Tandberg and Board Secretary Liz Trotter will also be in attendance!

The event begins at noon with check-in and networking.Lunch, which is included in your registration, will be served at 12:30 pm. At 1:15, we welcome Tracey Warren, Manager and Trainer at Ready, Set, Grow Marketing to discuss "Social Media Strategies That Work!" After Ms. Warren's presentation, the ever-popular roundtables will begin for more discussion and networking. The event wraps up at 3:30 pm.

Registration is $35 per person and includes lunch, education program and roundtables. Click here to register now.
One of the most common requests from members is a solid non-compete form (you can find several in the ARCSI Member Resource Library). Employees recruiting customers on your dime, then leaving to start their own residential cleaning business is a frequent issue of discussion in member networking events and Hot Topic Tuesdays.

Entrepreneur magazine has written an excellent article on this topic, with insights on how to guard against it and how to work through the paranoia of this scenario playing out in your business.

To read the Entrepreneur.com article by Mikal E. Bellicove, click here.
Employee Questions: What Do You Want to Know?
In preparation for the June ARCSI teleconference "Creating Mini-Me's: How to Recruit, Select, and Retain Hourly Employees", guest speaker Mel Kleiman wants to know: What are your pressing questions in employee recruitment, selection and retention? Get your questions answered on June 20 during the monthly ARCSI Teleconference.

To submit your questions, click here.

Why is it so difficult to find and hire people who think like owners? The kind of employees who take responsibility and then take action, who don't wait for a problem before they look for a solution. The wish that employees would act more like owners is so commonplace it is viewed as one of those "just the way it is," human nature problems. This can and will change when owners and managers first change their own thinking and expectations.

Join Mel Kleiman as he explains how changing your expectations can revolutionize your business and revitalize your employees.

To register for the June 20 ARCSI Teleconference at 7:30 Eastern/4:30 Pacific, click here.

ARCSI Teleconference are always free for Gold members. Silver members can register for $5 and Bronze members for $10. Nonmembers are welcome to register for a fee of $15.
What would you give for a pool of marketing knowledge and ideas? A group of committed ARCSI members to bounce your ideas off of, get feedback from and help you market your business?

Introducing the ARCSI Marketing Mastermind Group, an exclusive place for ARCSI members to share ideas, ask questions and improve their marketing.This Facebook group will admit only one ARCSI member per service area (so you and your competition aren't using the same information) on a first come, first served basis. Group members must commit to posting ideas or feedback at least twice per month.

To request access to the group, you must have a Facebook account, send a request to Chris Zimmer by clicking here and agree to the participation terms of posting pertinent information to the group at least twice per month.

Don't miss this chance to broaden your marketing knowledge and grow your business. Request your invitation to the ARCSI Marketing Mastermind Group today!

The good news is that business is booming. The bad news is there's only one of you. Perhaps it's time to take the plunge and hire some help.

There are many good sources of information about finding the right people, writing job descriptions, interviewing candidates and managing people once they are on board. In addition, you'll need to understand your regulatory requirements as an employer because it is crucial to the success of your business. These 10 easy steps will help you ensure you are compliant with key federal and state regulations when hiring.

1. Obtain an Employer Identification Number (EIN)
2. Set up Records for Withholding Taxes
3. Employee Eligibility Verification (Form I-9)
4. Register with Your State's New Hire Reporting Program
5. Obtain Workers' Compensation Insurance
6. Unemployment Insurance Tax Registration
7. Obtain Disability Insurance (If Required)
8. Post Required Notices
9. File Your Taxes
10. Get Organized and Keep Yourself Informed

To read the complete article detailing all of these steps from the Small Business Administration, click here.


question markJoin us June 5 for the First Tuesday Open Forum! Do you have a pressing question that needs and answer? Have you recently made a change in your business you'd like to share? Join the call and bring your messes and successes.

Angela Wilson of Solano Maids as she shares her experiences and moderates the call.

The Hot Topic Tuesday calls are sponsored and moderated by the ARCSI Membership Committee.


Click here o register now for free.
At the heart of every great business is an idea, a leader and a vision. Entrepreneur.com wants to hear how your winning combination is helping make a positive impact.

If you are a company owner making more than $350K per year who is still involved in the day-to-day of running your residential cleaning business, you are eligible to enter Entrepreneur Magazine's Entrepreneur of 2012 Contest Presented by The UPS Store.

For official rules, click here. To enter the competition, click here.

Click here o register now for free.
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IICRC House Cleaning Technician Certification Class (Phoenix)

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